Digital Signage and The Value of Metrics

If you see the local news on television, you may notice that the Stories get a bit more graphic, the information a bit more sensational and the anchors a bit more solicitous in February, May, July and November. Because that is when evaluations are measured in over 200 television markets nationwide to ascertain who is watching what, and how many of people are seeing it. If you operate in a specific industry, you may subscribe to one or more trade magazines with articles of interest to your peers. If you recommend, specify or really authorize the purchase of new services and products for your company, you probably get these magazines at no cost. If you happen to forget to re-subscribe, you might have been on the receiving end of a telephone call from somebody not trying to sell you a subscription, but trying to get you to supply the verbal equivalent of filling out a subscription card.

Digital Signage

Because you are a member of a sought-after demographic that those advertising in that magazine attempt to reach. If you follow Internet marketing at all, you may have read stories over the last few years about click fraud -an artificial inflation of internet reader answers to banner ads, buttons and other advertisements. Click fraud has caused plenty of grief for some of the biggest names online. Because advertisers pay for each click on their advertisements based on the representation that there was really someone with some little valid interest in their product or service which clicked. Straightforward, each example illustrates the significance ad agencies and advertisers put on reaching the amount of people that they pay to achieve and often the demographic kind of person they are targeting for their commercial messages.

Customer ratings, circulation audits and bona fide ad responses are crucial to monetizing media. Advertisers have to be assured that their dollars are paying for something that they really want to buy. Measuring audience metrics through independent third parties has served both the media and the advertising communities by establishing a vital factor of the ad buy, namely trust. Fortunately, what is digital signage improvements in digital signage technology are on the horizon that will enable this specific sort of verification. It all comes down to the saying former President Ronald Reagan made famous when negotiating with former Soviet President Mikhail Gorbachev on nuclear arms reduction: Trust but verify. For digital signage networks to be taken seriously by advertising agencies and Their clients, they have to deliver a degree of audience verification like those available with other old-line websites, such as TV, radio, magazines and newspapers.